The Success of a Launch Begins with Planning
Validate ideas to make informed, strategic decisions when developing new products and services.
Launching products and services in new or highly competitive markets.
Improving or repositioning existing products and services.
Assessing the appeal of new ideas and innovations before investing in development.
A unique solution to guide the strategic management of your brand
We combine research expertise, the largest respondent panel in Brazil, our proprietary MindMiners Normative Score, and exclusive outputs to provide a thorough evaluation of your concepts.
Our proprietary model validates concepts through a single-source metric.
Nine KPIs to measure product or service concept performance across various categories in different categories.
Evaluates the respondent's relationship with the brand and the level of connection between the brand and the tested concept.
Maps purchase intent, usage frequency, and likelihood of replacing an existing product or service.
Helps define the ideal price for launching the product/service.
*Additional module, available based on client needs.
Success Stories
Discover how MindMiners supported Garoto in launching Baton Extra Milk, one of the brand's key products, by validating the concept, name, packaging, and even the slogan for the chocolate.
Exclusive Outputs
With MindMiners’ Concept Testing, you gain access to a normative database to compare the performance of your ideas against market benchmarks, along with an exclusive framework that helps make your launch plan even more effective.
MindMiners Normative Score (MNS)
A unique MindMiners research standard generated from a normative database, considering nine KPIs (Key Performance Indicators) to evaluate product or service concepts’ performance.
Monitored KPIs
- Appeal
- Purchase Intent
- Interest
- Differentiation
- Relevance
- Credibility
- Clarity
- Usefulness
- Replacement Intent
Benefits: The MNS helps identify the concept with the greatest success potential, providing rapid and reliable insights to support teams in decision-making.
5 Keys to Innovation Success
MindMiners Concept Testing reports include a proprietary framework that guides you in creating an actionable and effective plan for launching your product or service. Our framework acts as a concept checklist, assessing five strategic aspects essential for the success of a new product or service:
- Interest
- Credibility
- Differentiation
- Clarity
- Relevance
With it, we guide your brand through the structure and execution challenges of a successful launch.
Why Validate Concepts with us?
Experience
Senior professionals to deliver the best insights.
Technical rigor
Data control to ensure strict quality standards.
Flexibility
Our solution is tailored to your brand's needs.
Proprietary methodology
Based on more than 10 years of experience.
MindMiners Normative Score
A research standard based on more than 150 studies.
Actionable Insights
An exclusive framework to guide your next steps.
Granularity of profiles
The largest respondent panel in Brazil to create your sample.
Security
Guaranteed delivery of the contracted sample in every wave.
Discover how we can elevate your launches.
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