Obtain
consumer insights instantly
Identify behavior patterns, changes, and trends with our Clusters, the largest consumer monitor in Brazil.
+400k
Data
400
4
Be faster and propositive
Use thousands of available data points to validate hypotheses and identify opportunities. Expand the team's repertoire while saving time and budget.
Access relevant data 24/7
Immediate access to pre-collected data on lifestyle, media habits, consumer funnel, and journey to facilitate day-to-day decision-making.
Discover new possibilities
Identify opportunities and map trends
Track changes in behavior patterns, trends, and opportunities with historical analysis of reliable data.
Answer questions about the market and consumers
Develop hypotheses and explore ways to expand operations, launch products, adjust communication, and position your brand.
Recreate your audience and compare different profiles
Find patterns or significant differences to optimize your segmentation and thus truly unravel your audience.
Data at your fingertips a anytime
Segment as you wish
Choose from +10 thousand attributes to create diverse profiles, based on data on lifestyle, consumption funnel, journey and opinions.
Keep up with the changes
Continuously monitor changes and take advantage of the possibility of cross-referencing generational, demographic, and behavioral data.
Find what you need
Unlimited use of dashboards with information from dozens of searches: +40 categories with a consumer funnel and +400 brands.
Check out the mapped topics
- Beer
- Wine
- Ready-to-drink alcoholic beverages
- Alcoholic beverage
- Powdered juice
- Fruit juice
- Sodas
- Carbonated, flavored and tonic water
- Capsule coffee
- Coffee powder
- Gourmet or premium coffee
- Energetics
- Yogurt
- Milk
- Margarine and butter
- Shaped bread and tube
- Wholemeal bread
- Industrialized cake
- Sweet biscuit
- Salty cracker and toast
- Chocolate
- Bullets and gum
- Frozen lunches and meals
- Industrialized frozen foods
- Industrialized condiments
- Ready dough
- Fast food
- Makeup
- Diapers
- Toothbrush
- Toothpaste
- Body moisturizer
- Facial moisturizer
- Body sunscreen
- Facial sunscreen
- Conditioner
- Shampoo
- Absorbent
- Deodorant
- Toilet paper
- Parfum
- Fabric softener
- Home and decoration
- Dish detergent
- Washing powder or liquid for machine
- Pet food
- Refrigerators
- Wash clothes
- Wash dishes
- Microwave
- Stovetop
- Vacuum cleaner
- Mixer
- Food processor
- Blender
- Electric oven
- Air fryier
- Toaster
- Television
- Smartphone
- Landline
- Computer/Laptop
- Tablet
- Printer
- Sound equipment
- Home theater
- Vehicles
- Delivery platforms and apps
- Supermarket
- E-commerce
- Department stores
- Insurance
- Telephony
- Stools
- Aviation
- Bus
- Celebratory dates
- Streaming
- Television
- Information sources
- Social Networks
- Food
- Apps
- Physical activity
- Games
- Interests
- Music
- Travels
- Household activities
- Refrigerators
- Wash clothes
- Wash dishes
- Microwave
- Stovetop
- Vacuum cleaner
- Mixer
- Food processor
- Blender
- Electric oven
- Air fryier
- Toaster
- Television
- Smartphone
- Landline
- Computer/Laptop
- Tablet
- Printer
- Sound equipment
- Home theater
- Vehicles
- Pets
- Physical characteristics
- Upbringing
- Trabalho
- Forms of payment
- Townhouse
- Health and Medications
- Sociodemographic
Always a faithful portrait of your audience
Learn about some of the attributes available to segment your respondents with precision and agility.
Consumer relationship with brands in a category
- Brand awareness
- Consumption/brand use
- Last consumption/use by brand
- Brand preference
- Brand rejection
- Brand consideration
- Last consumption in the category
- Last purchase in the category
- Last purchase by brand
- Brand experimentation
Consumer profile details
- Personal characteristics
- Family characteristics
- Brand of items/services you own
- Ownership of items/services
- Details about possession of items
- Attitudes and opinions
Consumer profile details
- Channels that contribute to the purchase decision
- Most important buying factors
Consumer relationship with the category
- Purchase frequency for own consumption
- Frequency of home purchases
- Place of purchase
- Responsibility for the purchase
- What other people do you buy for
- Frequency of use/consumption by brand
- Frequency of use/consumption of the category
- Place of consumption
- Responsibility for preparation
- Occasions and characteristics of consumption
- Sub-category purchase
- Subcategory consumption
- Sub-category preference
- Consumption/use motivation
- Attitudes about the category
- Engagement with the category
- Engagement frequency
- Place/medium of engagement
- Motivations/opinions about engagement
- Engagement details
- Future engagement with the category
- Last engagement with category
Why Clusters MindMiners?
Profile granularity
Unravel behaviors with the most qualified respondent base in Brazil. Create as many Clusters as you need and compare data.
Intuitive and easy to use
Count on a smooth experience. Simple enough for a Junior team, but with many possibilities for a Senior.
Updated insights
Data is updated every quarter and a history of 3 years of information. Browse and consult as much as you want, with no usage limit.
Thiago Furtado
Market Research Analyst
Discover a new way to access consumer data
