Uma marca forte está sempre um passo à frente da competição
Identify opportunities and guide your marketing efforts with continuous monitoring of your brand's performance.
Ensure the success of a new brand to be launched.
Reposition a brand in markets undergoing change or crises.
Gain relevance in highly competitive markets.
A unique solution to guide the strategic management of your brand
We combine research expertise, the largest panel of respondents in Brazil, and exclusive outputs to track key branding and business metrics.
Investigate general habits related to the category and purchase profile.
Map the consumer's level of knowledge about your brand across different perspectives.
Deepen the understanding of experimentation, consumption frequency, and consideration.
Identifies preferred vs. rejected brands and consumers' motivations.
Discover how category brands are perceived by consumers and the likelihood of recommendation.
Evaluate your brand based on defined positioning attributes.
Find out which category campaigns are remembered by consumers.
Rafael Dai Prá
Intelligence Analyst
from Grendene Market
Exclusive outputs
from our Brand Health Tracking
Our proprietary frameworks will indicate the next steps for strengthening and evolving your brand.
Brand Strength
Brand assessment based on six essential performance indicators:
- Fame
- Purchase Intent
- Identification
- Differentiation
- Perception of Value
- Recommendation
Brand Health
Intuitive and detailed view of brand performance within the competitive landscape from two fundamental branding perspectives:
- The consumer's mind and heart
Horizons for Brand Development
Suggested evolution journey based on the performance diagnosis outlined and the determining factors to leverage the brand against the competition.
Why monitor the health of your brand with MindMiners?
Experience
Senior professionals to deliver the best insights.
Technical rigor
Data control to ensure strict quality standards.
Flexibility
Our solution is tailored to your brand's needs.
Proprietary methodology
Based on more than 10 years of experience.
Actionable insights
Unique frameworks created based on statistics.
Granularity of profiles
The largest respondent panel in Brazil to create your sample.
Security
Guaranteed delivery of the contracted sample in every wave.
Depth rounds.
Talk again with the respondents after the survey.
Learn more about our Brand Health Solution
Watch this video from our experts to discover the unique features of our methodology.
MindMiners Brand Health Guide
Content created for those seeking theoretical foundations and a clear step-by-step process to monitor brand performance.
Find out how we can help your brand strategy
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